November 2007
Media contact: Charles Brown
T: 937-454-0363 or 877-425-4877
Email: sales@charterfirearms.com
DAYTON, OHIO—Charter Arms takes aim at the female market segment with the introduction of the Pink Lady revolver. A variation of Charter’s popular .38 Special Undercover Lite, the Pink Lady offers the same durability, power and lighter weight as its predecessor, but with a unique and attractive pink finish.
This departure from the standard stainless-or-black selection is part of Charter’s ongoing effort to serve the fastest growing market segment in shooting sports.
“For personal protection at home or for concealed carry, the female shooter demands the same quality engineering as her male counterpart,” says Charles Brown of MKS Supply, the exclusive marketer for Charter Arms. “But there’s more to it. She also appreciates the personal touches that make the revolver uniquely her own. With the new .38 Special Pink Lady, Charter meets her demands with reliability and style."
Charter Arms—setting the American standard in affordable personal protection. For more than 40 years, Charter Arms has maintained the tradition of craftsmanship found in Connecticut’s GunValley. High quality American-made and assembled, Charter Arms revolvers are available from reputable firearms distributors nationwide and carry an unconditional lifetime warranty.
For more information contact Charter Arms at 866-769-4867.